Branding Adjectives List

Use this list as a springboard for adjectives that you want your ideal client to FEEL about your business. This will be the mood that your business projects with all of your visuals. After you choose 3-5 branding adjectives, go over to Pinterest and type in your adjective followed by “color palette” for color inspiration.( i.e. “stylish, friendly color palette”) Do the same for fonts to get font inspiration.

Color palette Resources: Coolors.co

Adventurous

Appealing

Artistic

Bold

Bright

Business-Like

Calm

Capable

Caring

Casual

Cheerful

Classic

Clever

Collaborative

Colorful

Contemporary

Convenient

Cool

Creative

Custom

Delicate

Delightful

Dependable

Detailed

Dynamic

Earthy

Effective

Efficient

Elegant

Energetic

Exact

Excellent

Exciting

Factual

Fashionable

Formal

Fresh

Friendly

Fun

Functional

Futuristic

Global

Helpful

Impressive

Industrial

Informal

Innovative

Intelligent

Lively

Modern

Natural

Neutral

Nostalgic

Novel

Peaceful

Playful

Powerful

Professional

Quality

Realistic

Rebellious

Relaxing

Reliable

Retro

Scientific

Secure

Serious

Sleek

Smart

Sophisticated

Specialist

Stable

Striking

Strong

Stylish

Tasteful

Technical

Trustworthy

Unconventional

Unique

Upbeat

Urban

Versatile

Vintage

Wise

Youthful