Squarespace Website Design for Interior Designer & Branding
We love helping small businesses refresh their brand and step into that higher level of professionalism they want their ideal clients to see them as. We strategized on the client’s ideal customer avatar, what message they want to send to that ideal customer and the best way to attract them. See below for the overall brand refresh and website redesign.
The Website
The challenge was to create a custom website that addressed the client’s fears, struggles and took the viewer on a guided path towards learning how she can help.
The HOMEPAGE
We used elements of the client’s work and incorporated them into the design. For instance, the blue and white floral tile is a photo of actual home tile that we turned into a pattern and used throughout the web design. Other home photos are on brand colors to create a cohesive and professional design. Professional sales copy is used to draw the viewer into taking the next step of action, to book a free discovery call.
High-Converting Layout & SEO
Beautiful design is only part of the equations. We use proven SEO strategies and proven sales copy techniques that connects with the viewer on a personal and emotional level.