Why You Need A Lead Magnet/Email Opt-in
Why Just posting on Social Media Doesn’t Grow Your Business
After years of posting on social media, I realized I needed a different strategy to growing my business. My business posts were getting zero engagement on Facebook and Instagram. What I didn’t realize about the algorithm on social media, was that Facebook and Instagram were only showing my posts to my inner circle of family and friends. It was impossible to reach outside that inner circle without paying for ads.
I realized this wasn’t a way to grow a business. I wasn’t attracting my “ideal client” in any way, shape or form.
I needed a way to reach a wider audience to find my ideal client.
Why You Need A Lead Magnet:
Find Your Ideal Client, The Carrot Cake Analogy
I realized that I needed to create specific and valuable content so I could attract my ideal audience. I began to think of it like baking a carrot cake. I wanted to narrow my audience down to just the group of people who I knew would like my content. Just like carrot cake attracts a pretty narrow group of people, I only wanted to attract the people who are going to like my content.
So, who did I want to attract? Who was my ideal audience? I needed to really sit and think. I wanted to attract women/mom’s like me in their 20’s to 40’s. Mom’s who didn’t start out healthy but were starting to learn a healthier way of helping out their family live. Mom’s who wanted to learn about swapping out toxins for healthy options but were still buying some unhealthy options. I didn’t want to alienate them or condem them but wanted to make them feel normal and comfortable.
TIP: Write down all the things you believe your ideal client is and tape it to your wall where you can see it daily. All the things that resonate with them, how they feel about themselves, where they are at in their journey, what kind of person they want to be and how you can be a friend to them to help them get there.
Why You Need A Lead Magnet:
Creating a Lead Magnet that attracts your ideal audience
So, my first lead magnet was an ebook called “A Beginner’s Guide to Essential Oils” designed for the mom who wanted to help her family with all natural remedies. I used a clean, feminine design, with high quality photos. I incorporated images of women and children into the design. I Created a Pinterest graphic of it and posted it on Pinterest, where I knew my audience was “looking” for solutions. I offered it to new members and posted it on my Instagram as a freebie. I created a few blog posts that I knew my audience would be looking for and I pinned those to Pinterest as well.
Within 1 year of starting this method and leading people to my website, I grew my email list from 0 to 500. It was FINALLY WORKING! I was attracting my ideal audience and they wanted to hear from me.
Why You Need A Lead Magnet:
Lead Magnet Email Management
Now, even though I have a website, that doesn’t mean you absolutely need to have a website to have a lead magnet and grow your tribe. But, you do need an email capture system.
I have used several email capture systems over the years, from MadMiMi, MailChimp, MailerLite, to ConvertKit.
Right now, I am loving Flodesk. The designer in me loves the beautiful layouts and ease of use. If you use my link you can get 50% off the monthly plan.
Depending on your email client will depend how you setup your “workflow” or welcome campaign. With Flodesk you can upload your file directly to your welcome email for your audience to download immediately.
Let me know if you’d like a video on how to set up your first welcome email with Flodesk.
8 Lead Magnet Ideas for Essential Oil Boss Babes:
There really is an unlimited amount of ideas for lead magnets. In fact, any class you’ve given can be turned into a lead magnet. Here are just a few recommendations along with my ready-made Canva templates.
An All Natural Cleaning Guide to Using Essential Oils
How to Use Essential Oils with Kids
Pregnancy and Essential Oils
Winter Wellness with Essential Oils
All natural beauty with Essential Oils
Holiday Make & Takes with Essential Oils
How to create a lead magnet
There are many ways to create a lead magnet
Use a Google Doc. You can keep things super easy and type up your info in a google doc, copy the link to share in your welcome email. I know many six figure earners who still use google docs in their deliverables. Make sure to include Your Story, Your Content and A Call to Action at the end (which could be as simple as to follow you on Instagram or join your Facebook group.)
Use a template. I have found that using Canva templates has been the easiest for my boss babes. It’s a free program and allows for total freedom to edit and change things up. Plus, it comes with hundreds of professional photos, fonts and graphics to add into it. Get CanvaPro to get access to their pro fonts and photos.
Create from scratch. If you’re tech savvy and design savvy, and have access to design programs like InDesign, PhotoShop or Illustrator, you can create your own. Download the final as a pdf and upload the pdf to your email client.
Hire a designer. A designer can create a unique branded lead magnet for your business. If you’re ready to set yourself apart and create a branded look that delivers the level of professionalism you want to portray with your business, then I highly recommend hiring a branding designer. A branding designer will not only create a branded look for your biz, but will carry that look across all your marketing material to create that cohesive and consistent message. See my branding page that talks more about branding.
Are you going to setup your lead magnet today?