How I Grew My Audience to 4,000 monthly viewers with 1 Blog Post
I thought I would do amazing growing my business with just social media. I’m a graphic designer of 20 years and a super techy chic. I am not afraid to try new things or put myself out there. I’ll do video, create flyers and try to master any program I need to get the results.
However, when it came to growing my Young Living business online, I was struggling majorly to reach new people. I had no one coming to my classes. My social media posts were only being seen by my inner circle of friends and family and that’s it.
I remember trying ALL the methods biz groups were telling me to do.
I tried reaching out to old friends, I joined Facebook groups to make new friends, I posted every 5th post about my product, I started my own Facebook group, I did giveaways, collabed with others, sent happy mail, I purchased brochures, booklets, courses and the list goes on.
All of this for almost 4 years and I was getting 0 leads and 0 interaction. Literally!!
Something HAD to change.
I Stopped Listening To What Wasn’t Working
It takes a good amount of self-awareness to really examine yourself and ultimately admit to yourself when something you’ve been doing for years, actually ISN’T working. It may even hurt a little to admit it to yourself. Just remember, everyone’s situation is different and it’s ok to pivot. It doesn’t mean you failed, it just means you’ve learned a way that didn’t work for you.
A Well-Designed Website
As a graphic and web designer, I knew I could start the process of drawing attention to my business through a well-designed website. I used best strategies when setting it up, intentionally placing email capture systems throughout my website. Having been a web designer for years, my go-to platform is Squarespace. It’s beautiful and easy to learn. But, that was only part of the equation.
SEO - Long-Tail Keywords
SEO, or search engine optimization, is something I had to research and learn. It’s more than just keywords. There are specific phrases (the technical term is “long-tail keywords”) that are most common in search results. You want to find what those commonly searched phrases are and get found for those.
I use a plugin called, KeywordsEverwhere, for google that shows me how often a long-tail keyword is searched. Don’t use phrases that have a 0 times searched next to them. Also, don’t use search terms in the millions (you’ll never be found). Somewhere around 1,000 times searched or less is good for start up businesses. Put that long-tail keyword everywhere in your blog post and in the image descriptions.
This will help you get found on Google! But, these keyword methods work for Pinterest and YouTube as well.
Pinterest is a search engine and you definitely want to be found in Pinterest if you are blogging or selling products or services. It takes a little extra help from a pinning community like Tailwind App to get your pins circulating on Pinterest. Join a few pinning tribes in your industry and you’ll start to see your pins circulating.
A well-designed Pin graphic is also important. Make sure your graphic pops among the sea of graphics on Pinterest.
4,000 Visitors Per Month To My Website
All these elements working together setup my blog post for success. My best blog post combined all these elements, a well-designed Pinterest graphic, long-tail keyword title, circulated on Tailwind App that directed visitors to my website where I captured their email address. That 1 blog post brought in over 6,000 visitors the first couple of months and then steadliy around 4,000 visitors per month.
My Email List and Instagram Grew At The Same Time
I grew my email list from 0 to 500 in less than a year and my Instagram followers went up as a result as well. See my Lead magnet templates here.
I’m still gaining new visitors from that blog post
2 years later and that 1 blog post is still bringing me new visitors each month. I have blogged more and not all of them have brought in the same amount of visitors.
Things You Can Do To Grow Your Audience Right Away
Discover who your ideal audience is
Research what your audience is searching for on Pinterest, Google, & YouTube
Create content that is helping a PAIN that your audience has been needing help with
Capture their email address to stay in contact with them.
