Squarespace Website Design - Professional Organizer, Coach, & Television Guest
Professional Organizer | Speaker | Coach
Featured in: A&E’s Hoarders, The New York Times, Wall Street Journal, USA Today, and more
The Challenge
Standolyn Robertson is a nationally recognized organizing expert known for her appearances on A&E’s Hoarders and features in top-tier media outlets. With a new coaching program on the horizon and a book launch in the works, she knew it was time to evolve her brand and website.
She needed more than just a visual refresh—she needed a platform that reflected her authentic voice, created a sense of calm and trust, and invited visitors into a deeper relationship through joining her email list and group coaching program.
Logo and Brand Design
for Professional Organizer, Coach and Television Guest Expert
Brand Identity Refresh
We began with an updated logo design featuring a modern, geometric sunflower icon—a symbol of both organization and joy. The clean lines reflect structure, while the floral shape brings softness and approachability.
Color Palette:
Blues & Greens for calmness, trust, and balance
Pops of Yellow to evoke optimism and warmth
Typography:
Clean, grounded sans-serif fonts for clarity and ease
A touch of hand-drawn type for warmth and personality
15-page Lead Magnet Document Design
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