Squarespace Website Design for Essential Oils / Network Marketing
As an essential oil advocate and leader, I needed an online presence that not only had space for my link, education, classes, blog posts, trainings, and downloads BUT, also attracted my ideal audience with the right branding. I needed something that was flexible and one that could grow with me as my brand grew. I looked and looked at other website templates for essential oil leaders, and I couldn’t find one that truly matched what I was looking for. THUS, I created my own. This is the Mama Bird essential oil leader website. It has everything a lifestyle essential oil leader could need.
The problem with other essential website templates out there
Very limited on what you can change
They all look the same, no personalization or customizing to your style
They don’t fully belong to you, owned by the company
Very corporate and stale looking, no way of standing out and looking different
All about the product and not about connection or serving your audience
No way to add my own lead magnets
No way to add my own shop
Lifestyle Homepage
Your tribe follows you because of you and how you show up for your audience. Having an online presence that reflects that is vital to your brand. Show your audience you are there to serve them with your resources. Offer blog posts, free downloads, classes, even an online shop where you can sell digital downloads or physical products.
Essential Oil Leader Page
Support your leaders
Allow leaders to have a page on your website with their bio and link
Search bar can search by name or rank
Starter Kit Sales Page
Done-for-you Sales Page
This done-for-you sales page is professionally written and designed with the “sales process” model. Start with an easy “how to use” graphics, your personal story, other testimonies, how to save with a starter kit, the benefits of essential rewards, and how you will support them through the process.
BLOG
Create Categories of blogging topics
Serve your audience with helpful information or resources you love
Blog about your expertise, not just your product
Get found in google and pin blog posts to Pinterest
Turn your Instagram videos into blog posts to get found on google
Business Resource Page
Get people interested in doing the business with accessible information on how your team does business and how easy it is to do. Create separate blog posts specifically for your business leaders or future business leaders.
Classes & Events
Post classes or events on your website where viewers can see upcoming events and download reminders to their ical or google calendars.
Take a step even further and post short videos of your 101 class so that it’s always online and place to direct new members or potential members.
Capture Leads
Getting visitors to your website is just one piece of the sales process, capturing your leads email addresses will allow you to retain those leads and bring them back. Attract new essential oil people to your business with a “Beginner’s Guide to Essential Oils” download. Use your own or I can help you set up your email management system and attach a free download to start growing that email list.
Automated EO 101 Class
Upgrade to include an email welcome sequence of emails that will drip into your lead’s email box over a period of 10 days. This allows you to build a relationship with your audience and help them to trust you with their health journey.
Branding
Branding is more than just a logo, it’s every touchpoint you have with your audience and the impression that leaves with them. All visuals like color palette, photos, fonts, icons, and textures can contribute to the visual branding of your website.
How do you want to be perceived by your audience?
What impression do you leave with them?
Are you ready to step into the next level of your business?
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SquarespaceWebsite Design for Retreat Venue
Squarespace Website Design & Brand Refresh for SoCal Retreat Venue
Green Oak Ranch has been around for over 70 years. Needless to say, it was time for a brand refresh. We curated a mood board that still captured the rustic ranch look but brought it up to the times with a more modern color palette, fonts, textures, and icons.
The Mood Board
Within a month of being live, Green Oak Ranch gained over 70 subscribers and 800 visitors!
THE PROBLEM:
Green Oak Ranch had 2 separate websites with 2 different url’s. There were over 20 pages on each website that could easily be combined to reduce the amount of clicks a viewer would need to make to find what they were looking for.
OUR GOALS:
Make the website more user-friendly
An easy to navigate menu
Clear call to action items to drive traffic to support the ranch
Brand refresh to update the look of the ranch.
The TRANSFORMATION
We streamlined two branches of the ranch and combined them into one cohesive website that is much easier to navigate, cleaner, and also envelops the rich history of the ranch.
LEAD MAGNET DESIGN & Integration
I always recommend you have a lead magnet or opt-in on your website to capture leads. We designed a branded printable brochure for Green Oak Ranch.
Squarespace Website Design for Author & Speaker
Denise came to me for a web design with some amazing branding photos. From her photos, I could already sense the style we would take the website to. We chatted about her ideal audience and what her main goal was for her site. We made sure to direct the visitors to her speaking engagements and book her. We designed her website to show her level of professionalism, high-end quality, and her sincere authenticity.
Mood Board:
For the mood board, I went with the professional, high-end look with the black and gold color palette.
I set up Denise with a blog to chat about all things to help support women in business and faith. I set her up with a newsletter signup form so she could collect leads and email out newsletters when she had a new blog post. She anticipates a book coming out, so I set her up with a book page where visitors can buy her book.
Interested in a custom branded website?
Website Design for Course Creators & Branding
Scot Saunders is an art educator, art coach, and course creator. He had all the material needed to launch his business, he just needed a cohesive brand experience from his logo to his website and ultimately his course.
BRANDING
Interested in a custom branded website?
Website Design for Authors & Branding
Natalie Parrish came to me initially for a book cover design. We discovered she had much bigger goals to connect people with their local natural food sources and giving back to communities. We had a branding session to define her mission and her ideal clients. From there we could build out her website, not only to promote her book but also so she could build a community through an email list management system and be a source of knowledge for her expertise through her blog.
Book Cover Design & Promotional Graphics
BRANDING
PRINTFUL SHOP SETUP & PRODUCT DESIGNS
Natalie wanted to put her Mantra and Mission statement out into the world while setting up an additional stream of income through an online shop. We designed custom designs for her sayings and created tote bags, T-shirts, and mugs in her shop. We used Printful for her print-on-demand shop, which integrates with Squarespace seamlessly. This print-on-demand shop runs on auto-pilot for Natalie. All orders and fulfillment are taken care of through Printful.
“Sharon is so multi-talented and gifted. In just one meeting of discussing my website, I shared with Sharon the colors I liked, who I was as a person and how I wanted my website to authentically represent me and my love for helping others. I had a vision of what I wanted my website to be...Sharon’s design for my website exceeded my expectations. It’s better than I imagined! Her attention to detail - choice of pictures, colors, hues and gradient were so perfect for me. Not only was I beyond ecstatic with her work, she is an all around kind, thoughtful person with a gentle joyful spirit.”