Squarespace Website Design for Essential Oils / Network Marketing
As an essential oil advocate and leader, I needed an online presence that not only had space for my link, education, classes, blog posts, trainings, and downloads BUT, also attracted my ideal audience with the right branding. I needed something that was flexible and one that could grow with me as my brand grew. I looked and looked at other website templates for essential oil leaders, and I couldn’t find one that truly matched what I was looking for. THUS, I created my own. This is the Mama Bird essential oil leader website. It has everything a lifestyle essential oil leader could need.
The problem with other essential website templates out there
Very limited on what you can change
They all look the same, no personalization or customizing to your style
They don’t fully belong to you, owned by the company
Very corporate and stale looking, no way of standing out and looking different
All about the product and not about connection or serving your audience
No way to add my own lead magnets
No way to add my own shop
Lifestyle Homepage
Your tribe follows you because of you and how you show up for your audience. Having an online presence that reflects that is vital to your brand. Show your audience you are there to serve them with your resources. Offer blog posts, free downloads, classes, even an online shop where you can sell digital downloads or physical products.
Essential Oil Leader Page
Support your leaders
Allow leaders to have a page on your website with their bio and link
Search bar can search by name or rank
Starter Kit Sales Page
Done-for-you Sales Page
This done-for-you sales page is professionally written and designed with the “sales process” model. Start with an easy “how to use” graphics, your personal story, other testimonies, how to save with a starter kit, the benefits of essential rewards, and how you will support them through the process.
BLOG
Create Categories of blogging topics
Serve your audience with helpful information or resources you love
Blog about your expertise, not just your product
Get found in google and pin blog posts to Pinterest
Turn your Instagram videos into blog posts to get found on google
Business Resource Page
Get people interested in doing the business with accessible information on how your team does business and how easy it is to do. Create separate blog posts specifically for your business leaders or future business leaders.
Classes & Events
Post classes or events on your website where viewers can see upcoming events and download reminders to their ical or google calendars.
Take a step even further and post short videos of your 101 class so that it’s always online and place to direct new members or potential members.
Capture Leads
Getting visitors to your website is just one piece of the sales process, capturing your leads email addresses will allow you to retain those leads and bring them back. Attract new essential oil people to your business with a “Beginner’s Guide to Essential Oils” download. Use your own or I can help you set up your email management system and attach a free download to start growing that email list.
Automated EO 101 Class
Upgrade to include an email welcome sequence of emails that will drip into your lead’s email box over a period of 10 days. This allows you to build a relationship with your audience and help them to trust you with their health journey.
Branding
Branding is more than just a logo, it’s every touchpoint you have with your audience and the impression that leaves with them. All visuals like color palette, photos, fonts, icons, and textures can contribute to the visual branding of your website.
