Squarespace Website Design for Female Podcaster
Squarespace Website Design for
Podcaster and Podcast for women over 40
Ready To Feel Confident In Your Brand and Website?
Let’s create a brand and website that gives you the confidence to show up and is geared to ATTRACT your ideal client.
Squarespace Website Design for Photo Editor Shop
Squarespace Website Design for Photo Editor
The Still Refinery
Research & Strategy
We researched the competition and the ideal client for The Still Refinery. We created a mood board based on her colors and photos to attract her ideal client.
Shop Setup & SEO
Beautiful design is only part of the equations. We used researched SEO strategies to get The Stil Refinery found online.
We also use best marketing practices to make the homepage address the ideal client needs and answer any questions before they decide to purchase.
Squarespace is perfect for service providers like the photo editing service by The Still Refiner.
Ready To Feel Confident In Your Website?
Let’s create a website that gives you the confidence to show up and is geared to ATTRACT your ideal client. customers.
Brand Design for Physical Therapist for Women
Brand Strategy & Design
Concept Pelvic Health Practioner
Are You Ready To Feel Confident In Your Brand & Website?
Let’s create a website that gives you the confidence to show up and is geared to ATTRACT your ideal client.
Squarespace Website & Brand Design for Female Entrepreneur
Website Design & Brand Redesign for Wood Bloack Shop Owner
Confidently Creative with Amy
The Transformation
We highlighted her 3 business offerings. Gave her a fun and professional look. We updated her logo to match.
Sales Copy & SEO
Beautiful design is only part of the equations. We used researched SEO strategies to get ConfidentlyCreative with Amy found locally. We also use best marketing practices to make sales copy clear and concise.
Ready To Feel Confident In Your Brand & Website?
Let’s create a website that gives you the confidence to show up and is geared to ATTRACT your ideal client.
How To Get Your Business Found Online By Your Ideal Audience
Do you have a side hustle, a small business or network marketing business you want to grow online but are struggling to get found by your ideal audience?
Do you post and post on social media but find that only a small group of the same people, mostly family and friends, are engaging with your content?
Are you growing followers on social media, but none of them are buying?
Are you wanting to open your circle of influence to a specific niche audience?
Let me tell you, I’ve been there myself.
Do you have a side hustle, a small business or network marketing business you want to grow online but are struggling to get found by your ideal audience?
Do you post and post on social media but find that only a small group of the same people, mostly family and friends, are engaging with your content?
Are you growing followers on social media, but none of them are buying?
Are you wanting to open your circle of influence to a specific niche audience?
Let me tell you, I’ve been there myself.
I tried to grow my side hustle for 3 years on social media. I did everything my team told me to do to grow my business online. I read all the books, listened to all the podcasts, I was active on Facebook groups and on Instagram hoping to grow my business.
However, my content was not getting shared and was not reaching new eyes. I had to make a change.
When I switched to keyword-rich blog posts instead of just social media, I was shocked to see my audience grow. My email list grew from 0-500 within the first year, and was getting around 4,000 monthly visitors.
To this day, I am still generating visitors and leads from blog posts I wrote 3 years ago!
The difference between using a website vs. social media to get your business found online:
When creating content on a blog or YouTube, your content will continue to circulate forever. A continual marketing lead generation machine. With blog posts, you are able to get really specific with your keywords so that you are attracting your ideal audience and getting found in search engines.
What are the major search engines you can get found in?
Google, Pinterest & YouTube
In contrast, when you create content on social media, your posts usually lose their ability to show up in feeds within days. This is why you constantly need to create new content on social media. The search function on social media is much harder to get found in.
Step 1: To Get Your Business Found Online: Know Your Ideal Audience
You need to be careful about who you are really trying to attract. Get really specific. If you’re in network marketing, I especially want you to think more about the kind of person you are looking for, and don’t fall for the “everyone” mentality. That will lead you nowhere.
Think about who will relate to your content the best? What stage of life are they in? Do they have babies, teens, pets? Do they exercise, cloth diapers, read books? Are they crunchy homesteaders? Or are they busy, fast-food-loving soccer moms? Get really specific in these details.
Once you have nailed down your ideal audience, create a brand statement that tells your audience who you serve and how you help them. Download my free brand statement formula here:
Step 2: To Get Your Business Found Online: Research Topics
Once you know who your ideal audience is, start to research topics that your ideal audience is ACTUALLY searching for. DON’T GUESS!
So, how do you find out what your ideal audience is searching for? ASK THEM! If you already have access to this group of people, ask them what they are struggling with, what they search for on the internet. Then think about how your offerings and services can help solve their problem.
Go to the top search engines and use the search function to research topics. Notice the top articles that show up. Use the “suggested phrases” that google and Pinterest suggest people often search for. Look at the “People also ask” section of google and Pinterest.
Step 3: To Get Your Business Found Online: Create Content Using Key Phrases
Once you found a topic that your audience is actually searching for, use the EXACT PHRASE to create a blog post or YouTube video in your 1. headline, 2. your subtitles, 3. your image alt tags, and the 4. URL slug. This repetition of the keyword phrase will help your blog post rank higher.
A long-tail keyword is better than just a keyword. A long-tail keyword is a phrase not just one word. This is good because you’ll more likely show up in a search result for a narrowed phrase like “health benefits of walking” rather than a common keyword like “health.”
You can also use an extension like Keywords Everywhere to see metrics on how often a keyword is searched. You want to stay in the area of 100-1,000 searches per month as a newbie.
Step 4: To Get Your Business Found Online: Share Content on Social Media & Pinterest
Now that you have a keyword phrase-rich blog post that you know your audience is searching for, share it everywhere. Make a Pinterest graphic for it on Canva.com and share it to a board on your Pinterest account.
Make a social media graphic for Instagram and Facebook and share your blog post on social media.
You can even make a reel or video about your blog post and let them know at the end to click the link in your bio to read the entire post. This will bring people off of social media and to your website.
If you’d like more info on Keyword phrases and how SEO can help your business grow, make sure to check out my SEO masterclass here
Squarespace Website Design for Author & Book Cover Design
Mood Board
The Website
Once the book is finished, how do you promote your book? Direct traffic to your own website. Build credibility as an author, capture your audience onto an email list with a free chapter download and develop a deep connection with a custom branded design.
The Homepage
The homepage has several sections including a product feature, a short bio, a credibility section, testimonials, call-to-action buttons to purchase the book, call-to-action to join the email list, links to social media.
Proven Sales Copy & SEO
Beautiful design is only part of the equations. We use proven SEO strategies and proven sales copy techniques to relate to the viewer on a personal and emotional level.
Are you ready to step into the next level of your business?
Squarespace Website Design for Interior Designer & Branding
We love helping small businesses refresh their brand and step into that higher level of professionalism they want their ideal clients to see them as. We strategized on the client’s ideal customer avatar, what message they want to send to that ideal customer and the best way to attract them. See below for the overall brand refresh and website redesign.
The Website
The challenge was to create a custom website that addressed the client’s fears, struggles and took the viewer on a guided path towards learning how she can help.
The HOMEPAGE
We used elements of the client’s work and incorporated them into the design. For instance, the blue and white floral tile is a photo of actual home tile that we turned into a pattern and used throughout the web design. Other home photos are on brand colors to create a cohesive and professional design. Professional sales copy is used to draw the viewer into taking the next step of action, to book a free discovery call.
High-Converting Layout & SEO
Beautiful design is only part of the equations. We use proven SEO strategies and proven sales copy techniques that connects with the viewer on a personal and emotional level.
Are you ready to have a killer website you can be proud of?
SquarespaceWebsite Design for Retreat Venue
Squarespace Website Design & Brand Refresh for SoCal Retreat Venue
Green Oak Ranch has been around for over 70 years. Needless to say, it was time for a brand refresh. We curated a mood board that still captured the rustic ranch look but brought it up to the times with a more modern color palette, fonts, textures, and icons.
The Mood Board
Within a month of being live, Green Oak Ranch gained over 70 subscribers and 800 visitors!
THE PROBLEM:
Green Oak Ranch had 2 separate websites with 2 different url’s. There were over 20 pages on each website that could easily be combined to reduce the amount of clicks a viewer would need to make to find what they were looking for.
OUR GOALS:
Make the website more user-friendly
An easy to navigate menu
Clear call to action items to drive traffic to support the ranch
Brand refresh to update the look of the ranch.
The TRANSFORMATION
We streamlined two branches of the ranch and combined them into one cohesive website that is much easier to navigate, cleaner, and also envelops the rich history of the ranch.
LEAD MAGNET DESIGN & Integration
I always recommend you have a lead magnet or opt-in on your website to capture leads. We designed a branded printable brochure for Green Oak Ranch.
Ready To Feel Confident In Your Brand & Website?
Let’s create a website that gives you the confidence to show up and is geared to ATTRACT your ideal client.
Squarespace Website Design for Author & Speaker
Denise came to me for a web design with some amazing branding photos. From her photos, I could already sense the style we would take the website to. We chatted about her ideal audience and what her main goal was for her site. We made sure to direct the visitors to her speaking engagements and book her. We designed her website to show her level of professionalism, high-end quality, and her sincere authenticity.
Mood Board:
For the mood board, I went with the professional, high-end look with the black and gold color palette.
I set up Denise with a blog to chat about all things to help support women in business and faith. I set her up with a newsletter signup form so she could collect leads and email out newsletters when she had a new blog post. She anticipates a book coming out, so I set her up with a book page where visitors can buy her book.
