Squarespace Website Design for Interior Designer & Branding
We love helping small businesses refresh their brand and step into that higher level of professionalism they want their ideal clients to see them as. We strategized on the client’s ideal customer avatar, what message they want to send to that ideal customer and the best way to attract them. See below for the overall brand refresh and website redesign.
The Website
The challenge was to create a custom website that addressed the client’s fears, struggles and took the viewer on a guided path towards learning how she can help.
The HOMEPAGE
We used elements of the client’s work and incorporated them into the design. For instance, the blue and white floral tile is a photo of actual home tile that we turned into a pattern and used throughout the web design. Other home photos are on brand colors to create a cohesive and professional design. Professional sales copy is used to draw the viewer into taking the next step of action, to book a free discovery call.
High-Converting Layout & SEO
Beautiful design is only part of the equations. We use proven SEO strategies and proven sales copy techniques that connects with the viewer on a personal and emotional level.
Are you ready to have a killer website you can be proud of?
SquarespaceWebsite Design for Retreat Venue
Squarespace Website Design & Brand Refresh for SoCal Retreat Venue
Green Oak Ranch has been around for over 70 years. Needless to say, it was time for a brand refresh. We curated a mood board that still captured the rustic ranch look but brought it up to the times with a more modern color palette, fonts, textures, and icons.
The Mood Board
Within a month of being live, Green Oak Ranch gained over 70 subscribers and 800 visitors!
THE PROBLEM:
Green Oak Ranch had 2 separate websites with 2 different url’s. There were over 20 pages on each website that could easily be combined to reduce the amount of clicks a viewer would need to make to find what they were looking for.
OUR GOALS:
Make the website more user-friendly
An easy to navigate menu
Clear call to action items to drive traffic to support the ranch
Brand refresh to update the look of the ranch.
The TRANSFORMATION
We streamlined two branches of the ranch and combined them into one cohesive website that is much easier to navigate, cleaner, and also envelops the rich history of the ranch.
LEAD MAGNET DESIGN & Integration
I always recommend you have a lead magnet or opt-in on your website to capture leads. We designed a branded printable brochure for Green Oak Ranch.
Ready To Feel Confident In Your Brand & Website?
Let’s create a website that gives you the confidence to show up and is geared to ATTRACT your ideal client.
Squarespace Website Design for Author & Speaker
Denise came to me for a web design with some amazing branding photos. From her photos, I could already sense the style we would take the website to. We chatted about her ideal audience and what her main goal was for her site. We made sure to direct the visitors to her speaking engagements and book her. We designed her website to show her level of professionalism, high-end quality, and her sincere authenticity.
Mood Board:
For the mood board, I went with the professional, high-end look with the black and gold color palette.
I set up Denise with a blog to chat about all things to help support women in business and faith. I set her up with a newsletter signup form so she could collect leads and email out newsletters when she had a new blog post. She anticipates a book coming out, so I set her up with a book page where visitors can buy her book.
Interested in a custom branded website?
Website Design for Course Creators & Branding
Scot Saunders is an art educator, art coach, and course creator. He had all the material needed to launch his business, he just needed a cohesive brand experience from his logo to his website and ultimately his course.
BRANDING
Interested in a custom branded website?
How I Grew My Audience to 4,000 monthly viewers with 1 Blog Post
I thought I would do amazing growing my business with just social media. I’m a graphic designer of 20 years and a super techy chic. I am not afraid to try new things or put myself out there. I’ll do video, create flyers and try to master any program I need to get the results.
However, when it came to growing my Young Living business online, I was struggling majorly to reach new people. I had no one coming to my classes. My social media posts were only being seen by my inner circle of friends and family and that’s it.
I remember trying ALL the methods biz groups were telling me to do.
I tried reaching out to old friends, I joined Facebook groups to make new friends, I posted every 5th post about my product, I started my own Facebook group, I did giveaways, collabed with others, sent happy mail, I purchased brochures, booklets, courses and the list goes on.
All of this for almost 4 years and I was getting 0 leads and 0 interaction. Literally!!
Something HAD to change.
I Stopped Listening To What Wasn’t Working
It takes a good amount of self-awareness to really examine yourself and ultimately admit to yourself when something you’ve been doing for years, actually ISN’T working. It may even hurt a little to admit it to yourself. Just remember, everyone’s situation is different and it’s ok to pivot. It doesn’t mean you failed, it just means you’ve learned a way that didn’t work for you.
A Well-Designed Website
As a graphic and web designer, I knew I could start the process of drawing attention to my business through a well-designed website. I used best strategies when setting it up, intentionally placing email capture systems throughout my website. Having been a web designer for years, my go-to platform is Squarespace. It’s beautiful and easy to learn. But, that was only part of the equation.
SEO - Long-Tail Keywords
SEO, or search engine optimization, is something I had to research and learn. It’s more than just keywords. There are specific phrases (the technical term is “long-tail keywords”) that are most common in search results. You want to find what those commonly searched phrases are and get found for those.
I use a plugin called, KeywordsEverwhere, for google that shows me how often a long-tail keyword is searched. Don’t use phrases that have a 0 times searched next to them. Also, don’t use search terms in the millions (you’ll never be found). Somewhere around 1,000 times searched or less is good for start up businesses. Put that long-tail keyword everywhere in your blog post and in the image descriptions.
This will help you get found on Google! But, these keyword methods work for Pinterest and YouTube as well.
Pinterest is a search engine and you definitely want to be found in Pinterest if you are blogging or selling products or services. It takes a little extra help from a pinning community like Tailwind App to get your pins circulating on Pinterest. Join a few pinning tribes in your industry and you’ll start to see your pins circulating.
A well-designed Pin graphic is also important. Make sure your graphic pops among the sea of graphics on Pinterest.
4,000 Visitors Per Month To My Website
All these elements working together setup my blog post for success. My best blog post combined all these elements, a well-designed Pinterest graphic, long-tail keyword title, circulated on Tailwind App that directed visitors to my website where I captured their email address. That 1 blog post brought in over 6,000 visitors the first couple of months and then steadliy around 4,000 visitors per month.
My Email List and Instagram Grew At The Same Time
I grew my email list from 0 to 500 in less than a year and my Instagram followers went up as a result as well. See my Lead magnet templates here.
I’m still gaining new visitors from that blog post
2 years later and that 1 blog post is still bringing me new visitors each month. I have blogged more and not all of them have brought in the same amount of visitors.
Things You Can Do To Grow Your Audience Right Away
Discover who your ideal audience is
Research what your audience is searching for on Pinterest, Google, & YouTube
Create content that is helping a PAIN that your audience has been needing help with
Capture their email address to stay in contact with them.
Watch My FREE SEO masterclass and Learn How to increase your reach
Why You Need A Lead Magnet/Email Opt-in
Why Just posting on Social Media Doesn’t Grow Your Business
After years of posting on social media, I realized I needed a different strategy to growing my business. My business posts were getting zero engagement on Facebook and Instagram. What I didn’t realize about the algorithm on social media, was that Facebook and Instagram were only showing my posts to my inner circle of family and friends. It was impossible to reach outside that inner circle without paying for ads.
I realized this wasn’t a way to grow a business. I wasn’t attracting my “ideal client” in any way, shape or form.
I needed a way to reach a wider audience to find my ideal client.
Why You Need A Lead Magnet:
Find Your Ideal Client, The Carrot Cake Analogy
I realized that I needed to create specific and valuable content so I could attract my ideal audience. I began to think of it like baking a carrot cake. I wanted to narrow my audience down to just the group of people who I knew would like my content. Just like carrot cake attracts a pretty narrow group of people, I only wanted to attract the people who are going to like my content.
So, who did I want to attract? Who was my ideal audience? I needed to really sit and think. I wanted to attract women/mom’s like me in their 20’s to 40’s. Mom’s who didn’t start out healthy but were starting to learn a healthier way of helping out their family live. Mom’s who wanted to learn about swapping out toxins for healthy options but were still buying some unhealthy options. I didn’t want to alienate them or condem them but wanted to make them feel normal and comfortable.
TIP: Write down all the things you believe your ideal client is and tape it to your wall where you can see it daily. All the things that resonate with them, how they feel about themselves, where they are at in their journey, what kind of person they want to be and how you can be a friend to them to help them get there.
Why You Need A Lead Magnet:
Creating a Lead Magnet that attracts your ideal audience
So, my first lead magnet was an ebook called “A Beginner’s Guide to Essential Oils” designed for the mom who wanted to help her family with all natural remedies. I used a clean, feminine design, with high quality photos. I incorporated images of women and children into the design. I Created a Pinterest graphic of it and posted it on Pinterest, where I knew my audience was “looking” for solutions. I offered it to new members and posted it on my Instagram as a freebie. I created a few blog posts that I knew my audience would be looking for and I pinned those to Pinterest as well.
Within 1 year of starting this method and leading people to my website, I grew my email list from 0 to 500. It was FINALLY WORKING! I was attracting my ideal audience and they wanted to hear from me.
Why You Need A Lead Magnet:
Lead Magnet Email Management
Now, even though I have a website, that doesn’t mean you absolutely need to have a website to have a lead magnet and grow your tribe. But, you do need an email capture system.
I have used several email capture systems over the years, from MadMiMi, MailChimp, MailerLite, to ConvertKit.
Right now, I am loving Flodesk. The designer in me loves the beautiful layouts and ease of use. If you use my link you can get 50% off the monthly plan.
Depending on your email client will depend how you setup your “workflow” or welcome campaign. With Flodesk you can upload your file directly to your welcome email for your audience to download immediately.
Let me know if you’d like a video on how to set up your first welcome email with Flodesk.
8 Lead Magnet Ideas for Essential Oil Boss Babes:
There really is an unlimited amount of ideas for lead magnets. In fact, any class you’ve given can be turned into a lead magnet. Here are just a few recommendations along with my ready-made Canva templates.
An All Natural Cleaning Guide to Using Essential Oils
How to Use Essential Oils with Kids
Pregnancy and Essential Oils
Winter Wellness with Essential Oils
All natural beauty with Essential Oils
Holiday Make & Takes with Essential Oils
How to create a lead magnet
There are many ways to create a lead magnet
Use a Google Doc. You can keep things super easy and type up your info in a google doc, copy the link to share in your welcome email. I know many six figure earners who still use google docs in their deliverables. Make sure to include Your Story, Your Content and A Call to Action at the end (which could be as simple as to follow you on Instagram or join your Facebook group.)
Use a template. I have found that using Canva templates has been the easiest for my boss babes. It’s a free program and allows for total freedom to edit and change things up. Plus, it comes with hundreds of professional photos, fonts and graphics to add into it. Get CanvaPro to get access to their pro fonts and photos.
Create from scratch. If you’re tech savvy and design savvy, and have access to design programs like InDesign, PhotoShop or Illustrator, you can create your own. Download the final as a pdf and upload the pdf to your email client.
Hire a designer. A designer can create a unique branded lead magnet for your business. If you’re ready to set yourself apart and create a branded look that delivers the level of professionalism you want to portray with your business, then I highly recommend hiring a branding designer. A branding designer will not only create a branded look for your biz, but will carry that look across all your marketing material to create that cohesive and consistent message. See my branding page that talks more about branding.
Are you going to setup your lead magnet today?